Today, we’d like to start our very own ‘Marketing books review series’ and why not do that with a top-level read?
How do you grow your business when you don’t have a marketing budget? How do you stand out? What if the answer is right in front of you..?
‘For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine’. So writes David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it’s worked wonders. His company has grown into a creative global jeans business with an incredibly loyal community.
In his book, ‘Do Open – How a simple email newsletter can transform your business (and it can)‘, David shares his insight, strategy and methodology. According to the author, newsletters are the most cost-effective ways of talking to your customer that a business can ever have. And yet most businesses don’t pay much attention to theirs…
Like anything, a good newsletter requires effort and some smart thinking, but if you take the time and make a commitment – the results can be incredible.
Newsletters don’t have to be boring – they actually should be inspiring, useful and fun. But the key is for it to be interesting. A great newsletter shares what you think about the world and not just what you have to sell. It’s not all about you.
It’s an easy, pocket-sized read, with a minimalistic design, beautiful pictures and lots and lots of actionable tips. David shares what his newsletter building journey looked like, including the mistakes he learnt from so you don’t have to! It’s a book worth coming back to every now and then as it’s a true newsletter writing bible.
You can subscribe to David’s inspiring newsletter just here and see how the guru does it!
Fancy sharing your marketing book reviews with us?
Get in touch with Grace and get stuck in ❤️
