Judging

Meet our esteemed panels of judges, and discover the process for finding our winners.

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Community-led awards

The primary aim of the NWM Awards is to empower our community and recognise some of the brilliant marketers we have here in Norfolk.

Process

After the free nominations have been submitted, these are then shortlisted based on a points system, before being handed to our panels of judges.

Each category is judged by 3 individuals, carefully chosen by us. While a member of the NWM Advisory Board is present in each judging meeting, we act as a silent witness and have no say or influence over the decisions.

The judges read the shortlisted submissions and are encouraged to judge the nomination, rather than judge the person nominated. We recommend the judges don’t research the nominees, and simply go by what they learn through the nomination.

In the judging meeting, they collectively decide on the finalists. Following that, each judge privately submits their chosen winner to NWM, to ensure there is no coercion in the meeting. The majority vote wins.

As an organisation, we’re dedicated to making these awards as fair as possible – ensuring everyone has an equal chance.

Scoring

The judges will be presented with the shortlist of nominees and will mark each nomination out of 25.

There are 3 key questions in stage 3 of the nomination form, each of these hold equal weighting and will be marked out of 7 points.

Each nomination form offers the chance to add testimonials or additional evidence – there are 4 extra points that can awarded for these, based on the individual judge’s discretion.

Judging The Star Category

Sam Edwards

Sam Edwards

Yawn Marketing & The Jarrold Group

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Sam is the Group Marketing Director at Jarrolds and the founder of Yawn Marketing. He is a brand strategist with diverse experience leading in-house and agency teams. His work has a particular focus on innovation and creative campaigning.


As somebody who started, scaled and sold a marketing agency in Norfolk, and who now represents one of our county’s most notable brands, Sam has a deep appreciation for Norfolk’s marketing community and is an advocate for creative professionals in the region. He is proud to be one of NWM’s earliest supporters.

El Etherington

El Etherington

The Marketing Meetup

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With 15 years experience in events and tour management, El joined TMM in 2021 as their Head of Events. El works with 60+ local organisers, in over 30 locations across the globe, helping marketers connect and learn in a positively lovely environment.

As a result, she has been a key part in bringing some of the best marketing minds to the community, through a series of world class speakers delivering keynotes and webinars on all areas of marketing.

El lives with her young family in Devon, where she can indulge her love of cold water to the full by sea swimming year round.

Shannon Rivers

Shannon Rivers

Shannon Rivers Consultancy

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Shannon is an experienced, trusted and confident DEI Practitioner and Founder of SRC CIC.

Shannon’s experience lies within research, Intersectionality, and strategic development using tried and tested change management techniques that have been tailored to diversity, equity and inclusion specific needs.

Working from a place of evidence is Shannon’s passion – prioritising the voices of the underserved, marginalised communities to ensure that meaningful, impactful and transformational changes inside of businesses, organisations – but ultimately in people.

Judging The Changemaker Category

Abi Murr

Abi Murr

Sponge

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Abi is an experienced marketeer handling projects across industries including education, leisure and tourism, manufacturing, professional services, and the public sector.

Chris Sargisson

Chris Sargisson

Hethel Innovation

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Chris is a disruptor with over 30 years’ experience within digital start-ups, innovation, business transformation and consulting. He was the founder of its4me plc, one of the UK’s most successful first online car insurance brokers and major Norwich employer and also House Revolution – the UK’s first online estate agencies.
Chris he  has helped organisations of all sizes across Norfolk and the UK, currently CEO at Hethel Innovation Ltd which followed a 5 year transformational stint as CEO of Norfolk Chamber of Commerce. He also works with and chairs a variety of boards from business to education, the arts to Tech innovation and charities.
Edwina Mullins

Edwina Mullins

SocialB

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Edwina is the co-owner and CEO of digital marketing agency SocialB. With 20 years’ experience delivering digital marketing strategies, Edwina oversees the execution for SocialB’s client portfolio, as well as delivering consultancy and training. Edwina is proud to also be a judge for the OTC Marketing Awards and the Independent Agency Awards. In addition to SocialB, Edwina is Director of Turtle Dove, a CIC that empowers young women at risk in the Cambridgeshire area.

Judging The Marketer Category

Rebecca Lewis Smith

Rebecca Lewis Smith

Fountain Partnership

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Rebecca Lewis-Smith is Director & Co-founder of Fountain Partnership. Her role is focused on growing the business, building the team, and creating the culture that has won us awards as an amazing place to work. She has spearheaded initiatives that made our culture what it is today.

Rebecca was central to our achieving B-Corp status and established the BIMA Bridge Council which brings agencies together to create opportunities and support those arriving in the UK as refugees and asylum seekers. Rebecca has also been listed on the BIMA 100 2023 for her work with people.

Outside of Fountain, she is a writer and a mama.

Rob Hall

Rob Hall

Foolproof

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Rob heads up Marketing at Foolproof, a digital product and marketing studio. Rob cut his teeth working with some excellent marketeers who founded Foolproof and loves thinking about words and exploring new opportunities through thought leadership.

Julie Furnell

Julie Furnell

Mobilityways

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Julie Furnell is the Managing Director of Mobilityways, an award-winning tech-based organisation and social enterprise with a mission to make zero carbon commuting a reality. Julie has almost 20 years of proven success scaling innovative technology companies and is the driving force behind Mobilityways’ continued growth. Mobilityways supports large employers to measure, reduce and report on their Scope 3 commuter emissions in order to help them achieve their net-zero goals.

Judging The Newcomer Category

Hannah Payne

Hannah Payne

Pivotal

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Hannah Payne started her career in retail, moving swiftly into management. She then became a Personal Assistant to Tait Pollack at Pivotal, where she expanded her responsibilities, eventually becoming an Executive Assistant. Over the last few years her dedication and skill has led to her promotion to Operations Director, and she is now a proud shareholder in Pivotal.
Known for being approachable, caring, and practical, Hannah is a role model for the Pivotal team, especially as a female leader. She won the Norfolk Women’s Marketing Award for “The Leader” in 2023. Balancing her role as a new mother to Baby Elsie with her duties as a Director, Hannah also continues to support Tait and the team.
Hannah has an eye for detail, intuitive insights, and a strong gut feeling, making her an ideal candidate for judging this year’s NWM Awards.
Lucy Marks

Lucy Marks

Norfolk Network

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Lucy is a champion of local businesses and a catalyst for rewarding business relationships. Her passion lies in making thoughtful business introductions and creating vibrant spaces for people to encounter new people and ideas.

In 2013, Lucy took over the leadership of Norfolk Network, an award-winning business community that brings together people from diverse sectors, disciplines, and experience to support and learn from each other.

For over two decades, Lucy has fostered a unique relationship with UEA, connecting student and academic communities with businesses. In 2019, she proudly received an Honorary Doctorate in Civil Law from UEA in recognition of her achievements.

Hayley Mace

Hayley Mace

University of East Anglia

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Hayley Mace is Associate Director of Communications and External Relations at the University of East Anglia. She has nearly 15 years of PR and communications experience across a range of sectors, from local government and health to tourism, food and farming.

 

Judging The Ally Category

Charly Tims

Charly Tims

Zagwear

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Charly Tims is Production Manager at Zagwear and has been in the industry since 2019. As a proud sponsor of the NWM Awards, Charly is excited to represent Zagwear as a judge.

Ben Hopkins-Lefevre

Ben Hopkins-Lefevre

HOPKINS-LEFEVRE

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Ben’s 20 years helping to grow numerous Food & Drink brands, starting with the launch of Virgin Wines’ subscription offering back in the early 00’s, and subsequent growth to over 100,000 early adopters.

As employee #2 at Naked Wines, Ben co-founded Naked Wines, the independent marketplace for winemakers & wine lovers, along with fellow wine entrepreneur Rowan Gormley and 10 other ambitious friends.

Since 2013, he’s worked with the likes of Beer52, Gousto, Charles Tyrwhitt, Hotel Chocolat and Abel & Cole, developing their marketing strategy, creating long-term partnerships with other brands, and creating innovative solutions designed to drive customer acquisition and growth. As well as run a brewery under the railway arches for an action packed year!

Lucy Parish

Lucy Parish

The Feed

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Lucy is a Director of The Feed, and Fuse Enterprises CIC, where she has driven impactful community initiatives and fostered sustainable growth. Her leadership has been instrumental in creating innovative programs that empower local communities. In August she begins a new role as Head of Operations for the charity, Hopestead, where she will continue her passion to find long term sustainable solutions to preventing poverty and homelessness.

Judging The Role Model Category

Jemma Marchant

Jemma Marchant

Krow Group

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With over 20 years in the creative industry, Jemma has lead, the delivery of many brand and creative strategy projects and customer centric, multifaceted integrated campaigns, transforming both large corporates and local business. Working with clients in the UK and Europe, Jemma Leads a dynamic, multi-disciplinary team driving forward the creative agenda in an everchanging AI driven world.

Deeply committed to nurturing agency talent and fostering an inclusive and vibrant workplace, she believes in the transformative power of creativity and the importance of cultivating a culture that encourages risk-taking and innovation.

 As a judge for the women’s network awards, Jemma brings her expertise, a sharp eye for creative excellence, and a profound commitment to celebrating women who are making significant strides in the creative industry and paving the way for talent of the future.

Robert Jones

Robert Jones

Brandland & University of East Anglia

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Robert Jones is the founder of Brandland and has 30 years experience as a brand strategist, with the global agency Wolff Olins and as a Norfolk-based independent. At Wolff Olins, he helped over 70 organisations, in the UK and globally, to build their brands – including Aviva, Barclays, Camelot, Historic Royal Palaces, Oxfam, PwC, National Trust, Tate, Tesco, Virgin And Wikipedia.

In 2008 he joined Norwich Business School where he set up the world’s only MSc in Brand Leadership. Over 90% of the MSc graduates go on to get jobs in branding, from Alibaba to Virgin, Google to L’Oréal, Interbrand to FITCH.

Robert is Professor of Brand Leadership at the University of East Anglia, and author of The Big Idea and Branding: A Very Short Introduction.

Rebecca Headden

Rebecca Headden

R13 Recruitment

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Bex is the Business Director & Co-Founder of R13 Recruitment, a dynamic recruitment agency operating for over 10 years, across Norfolk & Suffolk.

With over 2 decades of experience attracting & hiring for leading companies across the Region, Bex has a keen eye for recognising individual’s talent, skills and capability.

Judging The Leader Category

Dan Ashdown

Dan Ashdown

Kameo Recruitment

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Dan, Marketing and Sales Recruitment Manager at Kameo Recruitment, returns as a judge for the second year. Dan has extensive experience in recruitment across East Anglia and London, Dan’s expertise in the marketing field and his commercial acumen makes him a respected professional.
Passionate and success-driven Dan is excited to award this year’s Leader Award and looks forward to celebrating the achievements of people in marketing who inspire others and promote excellence in their industry.

Candy Richards

Candy Richards

Federation of Small Businesses (FSB)

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Candy is the Development Manager for East Anglia at the Federation of Small Businesses (FSB), representing the region’s small and medium sized businesses and sole traders. Established in 1974, FSB is the UK’s largest member-led business group and provides a wide range of vital business services including advice, financial expertise, support, and a powerful voice heard in government.

Leading FSB’s activity across East Anglia, Candy works in partnership with businesses, stakeholders, and decision makers, to deliver policy and projects to enable smaller businesses to grow and flourish.

Neil Wright

Neil Wright

Ark

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Neil is a founding Creative Partner of Ark, a design agency inspired by design-effectiveness, driven by reason and unafraid to challenge perception.

2025 Nominations Open In

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2024 timeline

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March

Nominations open

May

Nominations close

July

Shortlist released

August

Finalists released

September

Celebration event