2024 Finalists

As the founder of Girl Power Marketing (GPM) – an online community and social page – Annie has built a significant online presence and a loyal following. GPM boasts 92,000 LinkedIn followers and over 24,000 Instagram followers, while Annie herself has 52,000 LinkedIn followers and has been recognized as a Top Social Media Voice.

Entering the industry as an assistant at a digital marketing agency—Annie’s journey is a testament to her resilience and dedication. After overcoming a difficult period marked by a diagnosis of anorexia, she channeled her energy into creating GPM in 2020. The Instagram account quickly grew to 1,000 followers in just one month, and today, GPM’s community has expanded to over 150,000 across various social platforms.

Her success is not only in numbers but in creating a vibrant, supportive community for marketing professionals. Annie’s innovative approach and the dedicated following she has cultivated make her a deserving recipient of ‘The Star’ award.

Charlotte Travers, is a young and inspiring owner of SocialB, a pioneering women-owned marketing agency in Norfolk, she shines (if you’ll pardon the pun) as a prime candidate for the Star award.

Charlotte’s journey is a testament to her profound impact on the marketing landscape of Norfolk. As someone who worked up the ladder, starting in the business development team, and then becoming operations manager for digital marketing and then becoming owner of the agency last year. She has not only demonstrated unparalleled skill in growing the agency but has also fostered a culture of inclusivity and empowerment within her agency. Through her leadership, Charlotte has cultivated a dynamic team of marketing professionals who are dedicated to driving positive change within the community.

Beyond anything else, Charlotte is a good person who is always trying to do the best she can for others, she is incredibly ambitious but she doesn’t force a hustle culture, instead she oozes positivity and passion which infects everyone she’s around. She is perfectly herself and that’s what makes her so amazing.

Despite being relatively new to both the digital world and Pivotal, Emily’s impact has been remarkable.

What truly sets Emily apart is her proactive approach to improving processes and driving efficiency. From the moment she joined Pivotal, she took initiative in identifying areas for enhancement and implementing changes. Her primary focus on implementing a new reporting system for each department at Pivotal underscores her commitment to streamlining operations and fostering a culture of continuous improvement. This change has proven to be crucial for Pivotal, enhancing transparency, communication, and decision-making.

Emily’s dedication, initiative, and ability to drive meaningful change make her a deserving candidate for ‘The Changemaker’ award. Her contributions not only benefit Pivotal but also serve as an inspiration for others, demonstrating the profound impact that a motivated individual can have within an organisation, regardless of tenure.

Brogan joined meantime a number of years ago as an illustrator and animator, and has now worked her way to being the company’s creative lead.

Brogan has instigated change right from the moment she joined; her creative ability and strategic mind being at the forefront of many meantime projects. She has positively changed the marketing and branding direction of so many of our clients, most recently as design lead on projects for The Trussell Trust, action for children and Norfolk county council. Often a project she leads, turns into something greater for the companies she works with. An animation for peequal turned into a brand refresh and website design, the same for GoWash, and she led the rebranding of Eleria.

However, Her greatest changemaking has really been for meantime, where she has sat on the management board, and led the companies greatest transformation to date……

Laura exemplifies the spirit of The Marketer Award. In just nine months, she’s transformed Hansells Solicitors’ marketing approach, leveraging her digital expertise to create fresh, engaging content across social media platforms (including a first-ever video!), and even introducing innovative podcasts featuring the career of the solicitors. Her dedication and creativity have demonstrably improved the brand image, resonated with new audiences and garnered praise from partners accustomed to traditional marketing methods.

Laura’s journey, overcoming initial inexperience in the legal sector, is a testament to her remarkable adaptability and commitment to excellence. Her ability to thrive in a new environment (having moved from Colombia, two years ago) further speaks to her resilience and determination. Laura is a rising star in Norfolk’s marketing scene, and recognising her achievements would be an inspiration to all women in the industry, especially those seeking a better life in another country.

Maisie’s exceptional skills and dedication in Marketing and Communications make her a deserving candidate for the Marketer Award. Her innate talent as a marketer shines through in her ability to adapt and excel in various tasks, whether it’s content creation, copywriting for social media, or content strategy. Working in a small team that has recently downsized, Maisie has taken on added responsibilities, including managing the Social Media Officer role alongside her existing Marketing and Communications role since October 2023. In this capacity, she actively engaged with our social media followers, seeking their input on the content they desired and then developed a comprehensive plan to ensure their needs were met. Her proactive approach resulted in increased engagement, reflecting her dedication to creating meaningful connections with our audience.

Moreover, Maisie has been instrumental in updating our branded materials following our rebrand in early 2023. She led on graphic design, ensuring that our updated marketing collateral aligns seamlessly with our new brand and tone of voice guidelines. These materials are vital for our supporters, particularly those seeking resources to aid individuals with eating disorders in diverse settings.
From creating engaging social media posts to designing effective assets and print materials, Maisie consistently demonstrates her impressive range of skills as a marketing and communications professional. Her unwavering commitment to excellence makes her an invaluable asset to our team, and a deserving nominee for the Marketer of the Year award.

A really important part of being a newcomer is having a willingness to learn and get stuck into things, and this is why Emma Cooling is a perfect candidate for The Newcomer award.

Emma is a Digital Marketing Apprentice. She joined Ginger Pickle, a Norwich-based marketing agency, in November 2023 as our first employee. It is not necessarily a ‘usual’ apprenticeship experience to join as a business’s first employee, but she has taken this, and the challenges and quirks that come with it, in her stride.

She is always keen to learn – about every element of marketing – and will try her hand at whatever is needed in order to put her learning into practice and get the job done. We don’t expect her to be an expert in anything and neither do we need her to be; what impresses us most about her is that she gives everything a go, evaluates her own work as she goes, learns from each experience and improves every time.

She has adapted to every change in the business – new clients, growing service offering, new team members – as it happens, and shows enthusiasm and excitement for all of it. This sounds fluffy, but shouldn’t be understated; it can take some time just to get used to the working world when you first join the workforce, let alone do great things within it, so to have things change so quickly around her while she’s still finding her feet and keep producing good work is a real success.

Laura is a deserving nominee for the ‘Newcomer’ award in the Norfolk and Norwich Women in Marketing Awards. Since joining our firm as my marketing assistant six months ago, she has made exceptional contributions that have significantly enhanced our marketing strategies. With her fresh initiatives and digital skills, Laura has brought innovation to our campaigns, making a distinct difference in how we market Hansells. Her dedication, creativity, and ability to adapt to evolving trends have greatly benefited our team and overall marketing efforts. Recognising Laura’s outstanding impact would be a testament to her talent and commitment to excellence.

Moreover, Laura’s journey from Colombia to the UK to pursue her passions in marketing and communication adds another layer of significance to her achievements. Despite coming from another country, she has obtained an MA in media and international development from the UEA and established herself in the Norwich marketing network. Laura’s adaptability is evident in her diverse work experience across sectors such as customer service, advertising, education, charity, and, most recently, the legal sector.

Co.next is bridging the gap between leaving education and gaining knowledge, experience, and confidence to climb the career ladder. Focusing on key topics to encourage and engage them within their personal career and personal lives, Co.next supports on anything from getting on the property ladder, pensions, personal branding to ‘how to’ masterclasses on networking to public speaking.
There is no other group out there that supports young professionals and works with employers to ensure their team grows and feels empowered within their own roles.

Jessica Moody is an Independent Financial Advisor who is focused on making financial planning accessible to all. Jessica Moody IFA deserves recognition for ‘The Ally’ award as an advisor dedicated to providing financial education, particularly for women and minorities.

Her business is centred around ensuring financial education is available for all, with online resources in the form of blogs and recordings, removing the jargon and fear which often come associated with financial articles in the news. These articles have a specific focus on women and non-binary folk, who may have less access to financial competency or may be earning less.

As a financial advisor, Jessica Moody’s approachability ensures that she meets clients where they are comfortable, whether online, at home, or in public spaces, breaking down barriers to seeking financial advice. Furthermore, her unconventional pricing structure and provision of free initial meeting removes financial barriers to financial planning, improving financial competency for all.

Mainly, Jessica actively addresses issues like the gender pension gap, providing practical solutions and educating other financial advisors to foster positive change in the industry. Overall, Jessica’s empathy, inclusivity, and proactive advocacy make her and her business a standout ally in the realm of financial empowerment.

Shulla is a force for good in marketing. She inspires colleagues and friends to do their best work, as well as impacting the local/national community through her work in Outreach marketing with UEA.

When we first met at a marketing agency over five years ago, her commitment and drive inspired me and it continues to do so today. She has since shone in her role client-side, leading on a brand transformation project for Outreach and several wider UEA initiatives. It is inspiring to see how she has adapted and excelled in both roles.

As well as undertaking continuous professional development courses to grow her own marketing knowledge, she has recently taken public speaking roles to share her insights and results with others in the education community.

Shulla is confident speaking to colleagues of all seniority levels. She offers both mentoring and shadow opportunities to junior colleagues and manages tough conversations with senior stakeholders while remaining cool, calm and collected.

Shulla isn’t afraid to be honest, get stuck in and see how projects and processes can be improved. With being a social butterfly outside of work too, I don’t know how she balances it all, but she does a sterling job and is an excellent role model for me.

Lottie goes above and beyond to support the members of her team. The other marketing managers all say that she is willing to pick up extra workload when her colleagues don’t have the capacity and never moans when she is busy.

She is a ray of sunshine in the office and will always be the person to ask how people are, give them a friendly smile and make the workplace genuinely a more cheerful place to work.

I am honoured to write this recommendation for Lucill, an exceptional leader whose remarkable qualities and unwavering dedication with the Marketing group have profoundly impacted UEA. I have had the privilege of working closely with Lucill for six years, during which time I have witnessed their exemplary leadership skills and commitment to excellence first-hand.

Lucill possesses a rare combination of strategic vision and operational expertise. She consistently demonstrates an ability to see the big picture while also managing the intricate details necessary to achieve our goals. Under Lucill’s leadership, our team has navigated complex challenges and achieved significant milestones, often exceeding expectations within a competitive student recruitment landscape in her role as the Director for Admissions, Recruitment and Marketing.

Charlotte took over SocialB in March 2023 from the founder. During this time, the business went through some big changes. Charlotte’s first role was to re-evaluate the team productivity and makes team changes.

During this time, she also navigated the team going fully remote. As culture and wellbeing are so important to SocialB, this transition needed to be managed well. Adapting and keeping up comms within the team was pushed by Charlotte as well as introducing new meetings like our Company Update (on pipeline, figures and project spotlights), and re-working how we meet up in person. We have transitioned from one day per week together in person, to once a fortnight. This initiative has worked really well so far for the team, lead by Charlotte.

Charlotte exemplifies exceptional leadership through her ability to inspire and guide others. She possesses a clear vision and communicates it effectively, ensuring everyone understands their role and the collective goal.

Charlotte is also a great listener, valuing the input and perspectives of her team members, which fosters a collaborative environment. Her decision-making skills are both decisive and thoughtful, taking into account the welfare of the group as a whole.

Additionally, Charlotte leads by example, demonstrating dedication, integrity, and a strong work ethic, which motivates those around her to strive for excellence. Her empathy and support for her team members’ personal and professional growth further solidify her status as a great leader.